Brand Style Guide

Freight Alliance Inc · Internal

Brand Style Guide

The real design system behind freightallianceinc.com — every token, class and pattern below is pulled from the live theme CSS. Build new pages against this page, not from memory.

01 · Color

Color Palette

Core brand palette plus the supporting neutrals actually shipped in dist/main.css. Orange and near-black carry almost the entire site; the panel gray is reserved for diagonal section backgrounds.

Orange / Flamingo#F37032
Ink / CodGray#1B1B1B
Panel / Whisper#F3F2F7
Peach hover#FFF0E9
White#FFFFFF
Black (list borders)#000000
MineShaft#2C2C2C
MineShaftDark#3F3F3F
Scorpion (muted)#575757
Alto (border)#D5D5D5
SilverChalice#B1B1B1
Error red#DF2F2F
Warning yellow#F7B64B
Success green#4BC076
02 · Type

Typography

Muller family, four self-hosted weights served as separate font-families. Headings always use the two-tone convention: base color from the class, a bare <span> inside flips to the second color.

MullerExtraBold
Aa Bb Cc 123
MullerBold
Aa Bb Cc 123
MullerMedium
Aa Bb Cc 123
MullerRegular
Aa Bb Cc 123
.title-h1 — orange base, span turns white (shown here on light bg as span turns ink)

Ally yourself with us

.title-h2 — ink base, span turns orange

Be in control of how much you make

.subtitle-h3

How can I join your owner-operator network?

.text — body copy

Owner Operators take home 90% of total load gross! No hidden fees! We have a wide range of services that include reefer and dry van with no forced dispatch.

03 · Buttons & Links

Buttons

1px border-radius everywhere — deliberately near-square, not rounded. Hover always swaps to the peach tint with orange text.

04 · Numbered List

Owner-Operator Characteristics

Real markup from /owner/ — zero-padded two-digit numbers, solid black (not orange), 1px solid black border boxing each row.

  • 01.Loads all over the U.S., as well as Canada and Mexico.
  • 02.Professional Dispatch and Support Team.
  • 03.You quote, we bid and win loads for you.
  • 04.Referral and Safety Bonus.
  • 05.Truck and Trailer Shop.
  • 06.No forced dispatch.
  • 07.Dedicated Lanes.
  • 08.Plate Program.
05 · Duotone Photo Pairs

Photo Treatment

Left photo grayscale filter, right photo orange overlay via mix-blend-mode:overlay pseudo-element (not a CSS filter). Real assets from /owner/: owner-truck.webp + owner-driver.webp.

asymmetric grid: 0.6fr / 0.42fr, 30px gap, 1px border-radius on each frame.

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06 · Marquee — real @keyframes scroll, 5s linear infinite, native CSS (not JS). Solid words alternate with outline-only "ghost" words via -webkit-text-stroke.

07 · Diagonal Section Cut

Diagonal Panels

Signature structural device: a solid-fill panel bleeds in from one edge with a diagonal clip-path, sitting behind content as an absolutely-positioned sibling — never applied to the section itself.

clip-path: polygon(0 0, 100% 0, 100% 83.2%, 0 95%)

max-width 72%, background #F3F2F7. Tightens to a shallower cut on tablet/mobile.

08 · FAQ Accordion

Frequently Asked Questions

The "+" is a real character, not an icon — it rotates 45° into "×" and turns orange when active.

How can I join your owner-operator network?
We have a simple website form for owner-operators that takes minutes to fill out. One of our managers will contact you to guide you through next steps.
What states do you operate in?
We work in all 48 states, plus Canada and Mexico cross-border lanes.
Is dispatch available 24/7?
Our dispatch operates 24/7. There's always someone to take your call.
09 · Technical Notes

Build Gotchas

wpautop is active

Multi-line raw HTML pasted into page content gets stray <p>/<br> injected — including inside <style>/<script> blocks, silently breaking CSS/JS. Always minify to one line before wp post update.

policy.php prints its own H1

The full-bleed template used for this page and /owner-operator-jobs/ auto-prints <h1 class="privacy-policy__header title-h1"> from the page title. Hide the duplicate with .privacy-policy__header{display:none!important}.

Container escape

Full-bleed bands use width:100vw;margin-left:calc(50% - 50vw);margin-right:calc(50% - 50vw) to break out of the theme's 1330px .container and the policy template's 894px wrapper.

Legacy yellow button

#FFCB05 italic pill button in dist/main.css is unstyled Gutenberg core CSS bleed-through, not a brand color. Real buttons are .button / .button-big (orange, 1px radius).

This page is a build reference

Every color, font, spacing rule and interaction pattern above is copied verbatim from the live theme CSS on 2026-07-02. When in doubt, view-source this page or grep dist/main.css — don't improvise new tokens.

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